One of my customers recently asked me: “If I want searches such as “Southlake marketing” or Colleyville marketing” to lead to our site, do I have to incorporate those specific terms into my document, or is that just something you can register?” The real answer behind this is too complicated for an email. It’s a [...]
I recently got an email from the owner of pc101.com, a computer hardware and troubleshooting forum. She wanted to improve her traffic and take her site “to the next level.” The site she’s running has a good domain name, a small forum with 400+ members, and a few backlinks. Basically, it’s a really good starting [...]
More and more, I see people trying to re-invent the wheel and come up with new traffic generation schemes for their websites. To be clear, there are five primary methods to attract visitors and traffic to your web site. They are (in no particular order): Paid advertising (e.g. sponsored search, contextual or graphical advertising) Actively [...]
Selling a website often involves the exchange of raw logs to verify traffic. Website buyers will sometimes request to see a website’s raw logs before the will close a deal. So, what are these logs and how are they used? Site logs (also called raw logs or access logs) contain information on every transaction that [...]
I’ve been working with a client recently setting up an email newsletter campaign for his existing customers. In his office the other day, he asked a very straightforward question that I hear from virtually every one of my clients: “What are we trying to accomplish here?” The goal of any marketing campaign varies based on [...]
