Online Advertising

There are two primary ways I've found to drive traffic to your website - pay per click advertising and banner ads. With pay per click and banner ads it's just a matter of shelling out the bucks to bring traffic to your site. Here's what we've found works best:

Google is the first place anyone looking to advertise online should begin. Their system is simple to use, ads are placed immediately, it's affordable for most topics and managing campaigns is simple. With a five dollar down payment, you can be on your way in about 15 minutes. This tool is extremely powerful for bringing customers to your site, so be sure you're only paying for Google placement for people who will buy your products.

Banner ads, on the other hand, are a little less scientific. Purchasing a banner ad on a website can be a crap shoot with the amount of traffic and buyers you'll receive. When hunting for banner advertisers, try typing in keywords and phrases that you think potential buyers would use to find your type of product into your favorite search engine. Start looking into the advertising costs of any website found in the top ten positions for your keyword. These will most likely give you the highest return on your investment.

The big advice to consider with an online advertising campaign is to keep your target audience in mind and to carefully monitor your return on investment verse your advertising costs.