I’ve been working with a client recently setting up an email newsletter campaign for his existing customers. In his office the other day, he asked a very straightforward question that I hear from virtually every one of my clients: “What are we trying to accomplish here?” The goal of any marketing campaign varies based on [...]
If you’re in the market to buy a content driven marketing blog, check out this auction over at SitePoint.com: Here are the details: PR3 – Business networking site – All original content MarketingSmallBusiness.net is a content driven web site related to small business marketing and networking. Content This site contains 19 professionally written; original articles [...]
The web site development business is similar in many ways to real estate in that there’s an abundance of land for development, but the greatest demand and highest prices go to the areas with the highest profit potential. As in the real estate business, many investors have realized that developed web site properties can be [...]
If you’re interested in purchasing a website, make sure you’ve done your research. Here are some questions you should be asking: What is the purchase price of the web site? What domain names are included? Will the domain names be transferred to the new owner? What are the traffic statistics of the web site? How [...]
With some of the larger and most influential search engines, the age of a website is used as a key indicator of relevancy. Websites that have been around for a long time are considered more authoritative than short-lived ones. You can use this to your advantage when starting a new website by registering an expired [...]
