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Entries for January, 2007

Traffic Building Methods

More and more, I see people trying to re-invent the wheel and come up with new traffic generation schemes for their websites. To be clear, there are five primary methods to attract visitors and traffic to your web site. They are (in no particular order): Paid advertising (e.g. sponsored search, contextual or graphical advertising) Actively [...]

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Verify Website Traffic with Raw Logs Before You Buy

Selling a website often involves the exchange of raw logs to verify traffic. Website buyers will sometimes request to see a website’s raw logs before the will close a deal. So, what are these logs and how are they used? Site logs (also called raw logs or access logs) contain information on every transaction that [...]

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