Traffic Building Methods

More and more, I see people trying to re-invent the wheel and come up with new traffic generation schemes for their websites. To be clear, there are five primary methods to attract visitors and traffic to your web site. They are (in no particular order):

  • Paid advertising (e.g. sponsored search, contextual or graphical advertising)
  • Actively getting links to your site on other sites
  • Outbound emailsViral efforts (e.g. Tell A Friend, bookmarking)
  • Organic search engine optimization (SEO)
  • Offline activities (e.g. mailers, PR, local ads, etc.)