Manage Your Online Advertising

iPrioritize LogoProbably one of the most difficult aspects of online marketing is prioritizing your time as efficiently as possible. That’s why it’s important to identify online and offline tools to assist you and allow you to use your time effectively. An online application I discovered recently called iPrioritize addresses this issue very handily.

The problem with time management and online advertising is that it’s not a cookie-cutter industry. There are a couple of staple advertising resources that you’ll use more than once, but mostly it’s a fly by the seat of your pants business. The web is changing so rapidly and different types of websites require different marketing methods that it’s nearly impossible to standardize effective forms of advertising – which makes websites like this one all the more important for staying ahead of the curve.

The most effective way I’ve found to deal with these issues is the use of to-do lists for managing my workload. To-do lists are more effective than a task scheduler because most of my projects are completed based on prioritization rather than a linear time-based schedule. Until recently, I had been using a worn-out steno book and a pencil to keep track of my to-do lists, which meant I only had access to them at the office. They were quickly becoming difficult to decipher as they filled up with arrows (from moving projects around on the page) and were constantly being misplaced by my one year old daughter who likes to take things off of my desk. I’ve recently begun using a new application dubbed iPrioritize created by Adam McFarland to replace the steno book and have been very pleased with the results.

iPrioritize Screenshot

iPrioritize is an online service designed to help individuals like myself track, manage, and organize their to-do lists online. The site is simple and effective in its approach and you can sign up and get started using it in a matter of minutes. Most users will find the drag and drop interface comfortable and familiar while adding list items and moving them around on the page as their lists change. Since it’s web based, users also enjoy the ability to access their list items from any computer

I’m particularly pleased with iPrioritize because of its simplistic approach to an equally simple task. I like that Adam has developed an application made to do one thing really well rather than trying to release another multifunction task manager/calendar/scheduling program that’s overly complicated and too cumbersome to use. We have too many of those already.

There are both free and business class versions of iPrioritize ($10/month or $100/year). The biggest differences between the two are some of the multiple user management features and the integration of third party advertising. Some of the most notable features include:

  • Automatic RSS feed generation of user lists,
  • Intuitive drag and drop management,
  • Automatic web page creation for sharing lists via a browser,
  • Mobile phone access to lists,
  • Integration with Microsoft Outlook.

*A note on the last point: I’m not an Outlook user myself, but my research indicates this to be a very powerful and useful feature of the service.

My recommendation is to take the free version for a test run and experiment with it in your business. Chances are you’ll sign up for the business service, but it’s nice to know what you’re getting into beforehand.