Automating tasks on your website is extremely important in the high volume game of website marketing and promotion. Here are a few tips and ideas to help you automate your site:
Use third party service providers to analyze statistics, deliver email updates, and monitor your site for downtime.
Make use of new Web 2.0 standards like XML and RSS feeds to deliver content to various parts of your site.
Promote tools and applications like forums, blog comments, and wikis to make your site interactive so you don’t have to produce 100% of the content manually
Import your web site’s RSS feeds into a feed aggregator so you can monitor what’s happening on every part of your site without a lot of clicking around.
Enlist the aid of trusted members to moderate and encourage others to interact with your website.
Submit sitemaps to search engines rather than manually submitting individual pages.
Create multiple email accounts for specific tasks (I have one called “alerts” where all of my site notifications – new users, sales, errors, etc. – are sent).