Automating Website Tasks

Automating tasks on your website is extremely important in the high volume game of website marketing and promotion. Here are a few tips and ideas to help you automate your site:

  • Use third party service providers to analyze statistics, deliver email updates, and monitor your site for downtime.
  • Make use of new Web 2.0 standards like XML and RSS feeds to deliver content to various parts of your site.
  • Promote tools and applications like forums, blog comments, and wikis to make your site interactive so you don’t have to produce 100% of the content manually
  • Import your web site’s RSS feeds into a feed aggregator so you can monitor what’s happening on every part of your site without a lot of clicking around.
  • Enlist the aid of trusted members to moderate and encourage others to interact with your website.
  • Submit sitemaps to search engines rather than manually submitting individual pages.
  • Create multiple email accounts for specific tasks (I have one called “alerts” where all of my site notifications – new users, sales, errors, etc. – are sent).