E-mail marketing is a tricky subject with so many people abusing it these days, but it’s becoming such a vital part of business that it can’t be ignored. Here are ten tips that I personally use in my e-mail marketing campaigns that have measurably improved their success: Avoid HTML style e-mails and attachments whenever possible. [...]
I recently received a newsletter from one of my professional contacts that’s not in the online marketing business. He had chosen an html format newsletter instead of using plain text. I’ve posted the results below so you can get an idea how his carefully crafted marketing message (the one that represents his business) looked to [...]
If you’ve ever wondered whether that all important email you sent got to where it was intended, look no further! The good people at Danifer Web Services (a web publishing firm based out of Dallas, Texas) have released DeliveryConfirm.com, an online read receipt utility, to alert you when your messages have been read. DeliveryConfirm is [...]
The latest in our series on Web 2.0 projects includes SignatureConfirm.com. It’s an online signature utility designed to allow individual the ability to draft and send their own agreements and contracts via email where they can be digitally signed. The concept is not new, and you’ve probably accepted the terms of service or agreed to [...]
As part of my new question and answer series, here are some of the questions my customers have been sending: Question How long does it take for my new website to get some traffic? Answer You probably won’t see much return on the things you post for at least a month. That’s why we want [...]
